Old Style Pilsner

Package Design

Brand Identity

When redesigning the packaging for Old Style Pilsner, I discovered there was significant market growth in the millennial generation. The strategy of the redesign was to use a flat colourful illustration style to appeal to this younger generation, without alienating the older, working class beer drinker.

Event Info

The Next Design Grad Show
By York University/Sheridan College

Gladstone Hotel

1214 Queen St. West

Toronto, Ontario

April 11

Industry Night


Opening Night


April 12-13

Public Viewing