Afrofest 2018 Re-Brand

Brand Identity

Communication Design


poster design, English in yellow text, Swahili in red text

This bilingual festival rebrand playfully illustrates the vibrancy, movement, rhythm, and community that Afrofest represents, as well as the festival’s activities such as drumming, dancing, music, crafts, food, and more! Afrofest is the largest free African music Festival in North America, showcasing the best in African music, art, crafts, culture and food in an inclusive, vibrant and positive community festival.

Afrofest web design, long-scrolling home page with toggle from English to Swahili

Afrofest’s atmosphere is busy and exciting, with a lot of great things happening at once. It is full of rhythm and dancing, laughing, eating, shopping and culture. In my redesign I aim to create the feeling of a community, people coming together, celebrating, appreciating and learning about something very positive and unique. I want to express the reward of an experience such as Afrofest, and establish the feeling of “home” for some, and “exploring and learning” for others. My design system is bilingual in English and Swahili, since Swahili is the most spoken language in Africa, I wanted to add another element of the culture in the design.

Key Words

colorful/vibrant movement community celebration

Event Info

The Next Design Grad Show
By York University/Sheridan College

Gladstone Hotel

1214 Queen St. West

Toronto, Ontario

April 11

Industry Night


Opening Night


April 12-13

Public Viewing