Calgary Stampede Festival Rebrand

Brand Identity

The festival rebrand for the Calgary Stampede opens the doors of the Stampede to a new, young diverse audience while still retaining traditional rodeo supporters. The branding celebrates Canada’s western culture with a modern twist by using dynamic layouts that suggest energy and excitement. It creates a welcoming western theme for all audiences, whether local or tourists, who have come for the Canadian experience.

Event poster

Event brochure

Events listing

Map of event

Events listing


Event Info

The Next Design Grad Show
By York University/Sheridan College

Gladstone Hotel

1214 Queen St. West

Toronto, Ontario

April 11

Industry Night


Opening Night


April 12-13

Public Viewing