Communication Design

Brand Identity

Cultivate is a festival that celebrates Northumberland County, in Southern Ontario and its food. Local chefs, restaurateurs, farmers, brew masters and food artisans come together for two days, once a year to celebrate food, drink, art and culture. Over the course of the development of this identity for Cultivate, I wanted to create an identity that was easily translated across all platforms. After many iterations I chose the symbolic approach because the icon is strong and can be really easily integrated throughout many mediums. I was inspired by Brian Steely’s line drawings when I was creating the identity, which is an illustration style I hadn’t experimented with before. I decided to use it because it reminded me of some craft beer label illustrations I had seen, and since this festival deals with food and drink, I felt it represented both of those well. The colours I chose were also really important to the brand as this festival marks the start of fall, and the end of the summer harvest.

Event Info

The Next Design Grad Show
By York University/Sheridan College

Gladstone Hotel

1214 Queen St. West

Toronto, Ontario

April 11

Industry Night


Opening Night


April 12-13

Public Viewing