THE NEXT

Whole Foods-Rebranding

Brand Identity

Typography

Product Design

When I began to rebrand Whole Foods, I looked at one of the major factor that products will use Amazon’s infrastructure by offering high quality food at competitive prices at customer’s doorstep. The organization highly values sustainability, and health and nutrition. Business and growth is always the priority of the Whole Foods. They support many positive values and take part in many active cultures and I wanted to emphasize and implement these qualities to more extent through rebranding. I wanted to build an identity more interconnected, consistent, meaningful, and accessible branding.

Main Logo

In the beginning, I began to allocate some new essence of words to the brand that would become an important part of rebranding. Healthy, Accessible and Individual. The next step was to select a new tagline that would become an interesting theme “Live Better Everyday” this would be a powerful introduction of the idea of prioritizes your health and focus on creating lifestyle.

Stationary

While designing a new identity of Whole Foods, I want to represent the natural and welcoming persona. Dark bottle green was the signature choice to represent the company as a whole for what they represent and relate with easily. I wanted to keep the colors natural and organic related which helps to maintain the essence of bright and rich identity similar to their products. Green can help enhance vision, stability and endurance. The dark green color has a healing power to understand their consumers to trust this new identity.

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Phone app

Event Info

The Next Design Grad Show
By York University/Sheridan College

Gladstone Hotel

1214 Queen St. West

Toronto, Ontario

April 11

Industry Night

5PM-8PM

Opening Night

8PM-10PM

April 12-13

Public Viewing

11AM-4PM