THE NEXT

24-Season Food

Package Design

Brand Identity

Product Design

食节 24-Season Food is a whole grain package (五谷杂粮礼包). It is a special gift collection during Chinese lunar holidays. People give the whole grain package as a gift with blessing meaning during Chinese New Year in the north of China, especially as a gift for elders. The package includes three main parts. The first part is the outside container. The second part is the poster inside the container. The third part is the collection of the whole grain bags.

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The 24 Whole Grain Bags

食节 24-Season Food is whole grain package develop from the Chinese 24 solar terms theme. Chinese 24 solar terms are ancient Chinese calendar to analysis seasons and weather. People use the calendar to have healthy diet habits. These Chinese traditions pro-vide that people choose to give whole grains package as a holiday present. Whole grains in Chinese is called “五谷杂粮” (wǔ gǔ zá liáng) which sounds similar to another word “五谷丰登” (wǔ gǔ fēng dēng). “五谷丰登” (wǔ gǔ fēng dēng) means producing good harvests. This is a good sign for farmers to have a good end of the year and be positive to look forward to next year. When people receiving 食节 24-Season Food means they receive a blessing of “be healthy, be wealth”.

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The Cylinder Container

The cylinder of the package is a holder or collator for the 24 whole grain bags. The cylinder is a look-a-like design with a Chinese bamboo slip. There are the names of the 24 solar terms on the cylinder. In order to create a connection between the 24 seasons in the lunar calendar and the 4 seasons in the Gregorian calendar, there is a hole above each solar term on the outside of the cylinder, which using yellow (spring), green (summer), red (autumn), and white (winter).

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The Poster

After opening the button on the side of the cylinder, there is an information poster and 24 whole grain bags. The poster explains the relationship between whole grain and the 24 solar terms. The whole grain bags are stack into four layers which represent the 4 seasons. There is a short farming proverb on each whole grain bag which relates to the whole grain projects: millet, mung bean, azuki bean, and rice.

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Event Info

The Next Design Grad Show
By York University/Sheridan College

Gladstone Hotel

1214 Queen St. West

Toronto, Ontario

April 11

Industry Night

5PM-8PM

Opening Night

8PM-10PM

April 12-13

Public Viewing

11AM-4PM